Those who know me know that I am a shameless self-promoter. No, it’s true.

I am incredibly impatient by nature and that forces me to go ahead and promote my own work instead of waiting for someone else to come along and help me.

I’ve been thinking about marketing online recently. I’ve been trying various online marketing techniques for my book, SHORTCUTS – Book 1, and in the past I’ve used social media to market my music.

One thing I have discovered is that you cannot over-saturate the online market.
It’s simply not possible.

Thanks to social media like Twitter and Facebook, information or data comes at us continuously throughout the day. New information pushes older information down and out of sight/mind.

I have felt like an ass sometimes as I tweet about my book for what seems like the 8,000th time… but then I get a response from someone from that 8,000th tweet that makes it evident that they haven’t seen any of my previous tweets. They’ve all been lost in the gigabytes of data that person has consumed already today.

New information just gets piled on top of old information and that stack never gets taller…just deeper.

The new information that’s on the top of the pile is the easiest for people to deal with. Once they act on that information, they miss all the new information that comes in while they’re busy.

The most important thing you need to know about marketing on the internet is this:

Profile

That’s it. You MUST maintain profile with your potential customers.

In the old days, that meant simply keeping an ad in the paper or on TV or on the radio.
That’s not enough now.
Your potential customers are being bombarded with new information at an incredible rate as they check Facebook and Twitter on their phones, tablets and computers.

I’m not suggesting that you start bombarding people with useless information, but I am suggesting that if you want people to know something, you need to tell them and tell them often.